A Simple Sales Strategy: Turn Customers Into Raving Fans! What’s next after someone becomes your client? What’s next is to deliver on what you said you would, and more! As they say, “Under promise and over-deliver.” People expect you to deliver results. Surprise them by also going the extra mile over and over again. …
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A Simple Sales Strategy: What To Say When Asked For A Discount Has anyone ever said to you, “Your price is too high and I’d like a discount.” In this article I outline two approaches for responding to this comment. One of the approaches even has the potential for you to make a bigger sale …
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A Simple Sales Strategy: Define What Selling Is! How do you define selling? A lot of people think of selling as persuading/convincing people to buy things they may or may not want or need. To some, selling is all about closing a deal. Thinking of selling like this is not very empowering to you. …
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A Reality Check On Your Marketing Strategy The ‘Marketing Strategy’ is the way we have come up with for achieving our marketing goals and it should include two mandatory elements: – Which target consumers whom we can reach, hold a viable potential to buy whatever we intend to sell? – What is the offer (the …
A Price-Value Matrix – A Cool Tool for Finding Your Just Right Pricing Strategy While developing your pricing strategy, it is important to remember that there is an implicit relationship between price and value. We expect to pay more for gourmet food than for fast food and for a luxury car than for an economy …
