Planning Your Way To Success Whether you are a small company or a large corporation one of the primary keys to success lies in preparing and following a good marketing plan. You can have the most awesome product or service to offer but without a plan in place, you may flounder for direction and waste …
Product Pricing Pricing a Product Correctly Definition: To establish a selling price for a product No matter what type of product you sell, the price you charge your customers or clients will have a direct effect on the success of your business. Though pricing strategies can be complex, the basic rules of pricing are straightforward: …
Running a business successfully is no mean task! It calls for immense planning and management. Money is the crux of business. If you have sufficient funds, then you may not need loans. In case you are not so sound financially and need money fast, you can always apply for a fast small business loan. This …
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Measuring the ROI of Training If you want training to change employee behaviors, there has to be measurement and follow-up. How do you measure the ROI of training? Is it through an increase in sales? A decrease in employee turnover? Better delivery of customer service? In some ways, measuring the ROI of training is not …
CUSTOMER ACQUISITION COSTS In the customer lifetime value calculation, average customer acquisition costs are deducted from the customer’s profit contribution over time to determine the customer’s “net” profit contribution for the entire period of the customer relationship. As well, the acquisition cost as compared to the total customer lifetime value enables the calculation of a …
